Identity Shift - It envisions a world where communication knows no boundaries. It champions a society where individuals—especially children and their families—are supported, understood, and empowered as they navigate new cultural landscapes. This campaign promotes an inclusive environment where people can integrate at their own pace while honoring and preserving their heritage. Through personal stories, artistic expression, and shared experiences, Identity Shift raises awareness, encourages cultural exchange, and fosters mutual understanding. It aims to reduce stereotypes, build social cohesion, and advocate for meaningful policy change. Ultimately, Identity Shift highlights the fluidity of cultural assimilation, transforming challenges into triumphs and showing how identity evolves through connection and community.
Street Signs (Medium 1)
Street signs are designed to consider the effects and impacts of Identity Shift, with a taste of dual language used on these sign boards.
The corner mounting of these signs resembles the convergence of Perception, Acceptance, Harmony and Unity. Each sign resembles duality while showing these expressions in second language, Urdu, which is shown in the backdrop.
Sign Giveaway stickers - this is a takeaway for visitors, expressing my Thanks!! for their visit.
Participatory board and Stickers (Medium 2)
Participants could relate their thoughts and experiences about Cultural Assimilation and pick a sticker - if it was a CHOICE, a NECESSITY, or a COMPROMISE, and write their thoughts about it before pasting it on my Participatory board.
Like you to Participate !!
Poster for each first generation migrants are presented on my wall with a QR code to listen to their interviews called "Blended voices". They have shared their personal thoughts and experiences about Cultural Assimilation.
Visitors listen to recorded podcasts to understand view points and relate it to their own.
Blended Voices (Medium 3)
