The History of Porsche
A multi-media project involving a large scale editorial and digital app on the History of the Porsche brand. This project focuses on layout design and information synthesis. It was a great experience to think and decide on how to frame each page - structure the content - add images in a certain way and carry the theme ahead on all pages and chapters.
The visual elements for this publication included:
- an organizational grid
- a typographic system
- a defined visual language
- infographics or data visualization
that together created a compelling visual narrative about the Porsche brand.
The mobile app is a digital representation of the editorial, taking users through a journey describing the historical accomplishments and technological developments of the Porsche car models themselves.